The quarterly journal of the Indian Society of Oriental Art, Rupam: An Illustrated Quarterly Journal of Oriental Art, Chiefly Indian was established in 1920 and aimed at representing the artistic traditions of Asia, especially India. The journal was vital to cementing the place of the Bengal School within the Modernist and Revivalist movements in the country.

The journal’s conception in 1919 was aided by Lord Ronaldshay, Governor of Bengal under the British Raj. Ronaldshay arranged a publishing grant from the Government of Bengal to sponsor Rupam, and recommended OC Gangoly as the editor of the magazine. As editor, Gangoly was responsible for publishing original works and new discoveries in the field of Asian arts and culture. He also wrote the first article in every issue of the journal, exploring artistic practices across India and Asia.

Each publication of Rupam was printed on handmade paper from West Bengal and featured at least four articles with accompanying illustrations. The articles generally comprised journalistic writing, catalogue entries by art critics and academics and research-based essays. The journal also frequently published works and debates by members of the Bengal School, such as Abanindranath Tagore and Gaganendranath Tagore, helping reinforce the School as a notable centre of art and discourse within the country.

Considered by some scholars as a significant Asian arts and culture publication from the early twentieth century, the journal ran for eleven years, eventually folding in 1931.