In an attempt to keep our content accurate and representative of evolving scholarship, we invite you to give feedback on any information in this article.


    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


    ARTICLE

    Terrain.art 

    Map Academy

    Articles are written collaboratively by the EIA editors. More information on our team, their individual bios, and our approach to writing can be found on our About pages. We also welcome feedback and all articles include a bibliography (see below).

    Established in 2019, Terrain.art is an online platform for the arts that focuses on non-fungible tokens (NFTs). The site provides access to NFT-registered artworks in digital and physical mediums, tapping into a growing global interest in digital art and NFT collection.

    The platform was founded by Aparajita Jain, the co-director of Nature Morte. In addition to its curatorial team, the organisation also has an advisory council, which includes the scholars Deepanjana Klein, Madhuvanti Ghose and Sandhini Poddar, and artists Jitish Kallat and Pushpamala N

    Both digital and physical artworks can be registered as NFTs on Terrain.art. In the case of physical artworks, such as paintings and prints, the NFT ID serves as a digital authentication mechanism. It is provided to the buyer through a hologram pasted to the back of the artwork and a corresponding transfer of the NFT to the buyer’s public cryptocurrency wallet, a transaction that is also recorded on the blockchain ledger. A buyer also receives a certificate of authenticity signed by the artist as well as the platform. A similar process, without the addition of a physical means of verification, is followed for digital artworks.  

    The sale of art on the website is divided into two primary categories, curated and open. Terrain.art’s curatorial team works closely with the artists in the curated category to present short-duration online exhibitions of their work. Terrain.open is a section of Terrain.art on which artists can mint and sell NFTs of their artworks. Terrain.art also provides legal guidance to artists with regards to intellectual property rights and plagiarism. In the Indian context, as laws regarding cryptocurrency and digital currency are still being formulated, it also allows for the artworks listed on its site to be bought with fiat money. 

    Apart from the curated artist exhibitions on the site, Terrain.art has held a few digital exhibitions and one offline physical exhibition. In June and July 2021, the site hosted an online exhibition Masters on Terrain: Lalu Prasad Shaw, featuring the works of the noted printmaker Lalu Prasad Shaw, which was organised in association with art curator Arjun Sawhney. Each of the twenty seven artworks in the exhibition had been registered as NFTs on blockchains and were open for digital ownership. In August, 2021, it also hosted Intertwined Intelligences, an exhibition of artworks based on and created using artificial intelligence (AI). The exhibition, curated by the artist Harshit Agrawal, featured seven artists from around the world who work in the sphere of AI art. In October of the same year, the platform presented Terrain Offline, held at Bikaner House, New Delhi, which featured physical artworks by artists including Nur Mahammad, Ramakanta Samantaray, Susanta Kumar Panda and Teja Gavankar, alongside works from Indian artists working in the digital medium, such as Amrit Pal Singh, Khyati Trehan and Laya Mathikshara. 

    The platform made its first appearance at the India Art Fair in April 2022, where it presented the works of seven NFT artists, including Mathikshara and Singh. 

     
    Bibliography

    Ayaz, Shaikh. “84-year-old Lalu Prasad Shaw’s new show lands on a blockchain-powered platform.” Architectural Digest, July 1, 2021. https://www.architecturaldigest.in/story/84-year-old-lalu-prasad-shaws-new-show-lands-on-a-blockchain-powered-platform/

     Clark, Mitchell. “How to create an NFT — and why you may not want to.” The Verge, December 08, 2021. https://www.theverge.com/22809090/nft-create-opensea-rarible-cryptocurrency-ethereum-collectibles-how-to

     Conti, Robyn, and John Schmidt. “What Is An NFT? How Do NFTs Work?.” Forbes Advisor, March 25, 2022. Accessed April 26, 2022. https://www.forbes.com/advisor/in/investing/what-is-an-nft-how-do-nfts-work/

     Dhar, Arshia. “Indian art as NFT? A new exhibition brings exciting names to the much-hyped format.” Architectural Digest, September 24, 2021. Accessed April 26, 2022. https://www.architecturaldigest.in/story/indian-art-as-nft-a-new-exhibition-brings-exciting-names-to-the-much-hyped-format/

    Fernando, Benita. “How a new platform may start the next big trend in the Indian art market — NFTs.” Indian Express, June 15, 2021. Accessed April 26, 2022. https://indianexpress.com/article/express-sunday-eye/how-a-new-platform-may-start-the-next-big-trend-in-the-indian-art-market-nfts-7287485/

    Maddox, Georgina. “Going Rock-Solid With Terrain.” MASH. Accessed April 26, 2022. https://www.mashindia.com/art/going-rock-solid-with-terrain/

     Mopidevi, Srinivas Aditya. “Post pandemic art exhibitions in the wake of NFTs.” Stirworld, October 16, 2021. Accessed April 26, 2022. https://www.stirworld.com/think-opinions-post-pandemic-art-exhibitions-in-the-wake-of-nfts 

    Sarkar, Anannya. “Traversing the world of NFTs with Terrain.art and their Open marketplace.” Telegraph, March 28, 2022. Accessed April 26, 2022. https://www.telegraphindia.com/culture/traversing-the-world-of-nfts-with-terrain-art-and-their-open-marketplace/cid/1857923

    Terrain.art. “About Us.” Accessed April 26, 2022. https://www.terrain.art/about-us

    Terrain.art. “FAQs.” Accessed April 26, 2022. https://www.terrain.art/faqs

    Terrain.art. “Masters on Terrain: Lalu Prasad Shaw.” Accessed April 26 2022. https://www.terrain.art/explore/masters-on-terrain/lalu-prasad-shaw

    Vaidya, Rujuta. “Terrain Open is the new platform creating a space for art NFTs in India.” Vogue, January 27, 2022. https://www.vogue.in/culture-and-living/content/terrain-open-is-the-new-platform-creating-a-space-for-art-nfts-in-india

    Feedback
     
     
    Related Content
    loading